During the event held to celebrate Eurocopter de Mexico’s 25th anniversary, the Mexican Secretary of the Economy, Eduardo Sojo, confirmed that the aeronautical sector will inject considerable investments in Mexico. A special agreement now allows aeronautical companies to make imports without paying customs duties, and this has made the country very attractive to investors. The helicopter market in Mexico and Central America is currently booming, both in the public sector (thanks to security-related investments) and the private domain. Mexico City alone has no less than 50 heliports. EMSA is also experiencing growing demand from the energy sector, where the helicopter is used intensively, particularly for oil and gas exploration. In the public sector, the helicopter is mainly used to transport important figures and carry medicine, and to perform public safety, emergency medical services, and search and rescue missions. Overall, it is estimated that the Mexican helicopter market has grown by 10% in a year. Eurocopter has created a strategy to increase its business in Mexico and Central America and to facilitate the growth of the company’s current operations and, for example, EMSA has signed agreements with several schools(1). At the celebration on 28 January, Philippe Harache, Eurocopter Executive Vice-President, emphasised EMSA’s importance to the Group: “Of the 17 Eurocopter subsidiaries throughout the world, Eurocopter de Mexico is ranked fifth in terms of turnover (100 million dollars in 2007) and the company employs 130 people.”